Share in the secret: Not everyone knows about the wonders we have in Shropshire. That’s OK. Some people don’t even know where Shropshire is. You’re one of the lucky ones. As you know – or soon will – our landlocked county is in the English Midlands, sharing a border with Wales to the west and four English counties to the north, east and south. In Shropshire location and history have combined to give us romantic hills and hillforts, castles, ruins and mysteries. We have a UNESCO World Heritage site in Ironbridge Gorge. We have an Area of Outstanding Natural Beauty in the Shropshire Hills.

Shropshire’s landscapes are varied: meres and mosses, rivers and canals, seemingly endless footpaths through fields and forests, up and down hills. Shropshire’s views are so unspoilt, it’s easy to pretend you’ve travelled through time to a simpler age. Found amid Shropshire’s natural beauty are charming market towns: Ludlow, Church Stretton, Oswestry and Market Drayton to name but four. Much Wenlock is the birthplace of the modern-day Olympics. Shrewsbury, our medieval county town almost islanded by the River Severn, was the boyhood home of Charles Darwin.

Shropshire is one of Great Britain’s last remaining rural idylls. That doesn’t mean we’re stuck in the past. Here you’ll find warm hospitality and delicious food from world-class chefs who are inspired by ingredients sourced within Shropshire and its surrounding counties. Alongside fine restaurants, cosy pubs and elegant bars, you’ll find Shropshire has some of the best independent shops ever. Shropshire is a place for wandering and discovering. It’s for being as adventurous and active as you like, or for seeking rest and relaxation in our tranquil surroundings.

Shropshire is a county where little legs can run wild, where tired minds can achieve calm.
Now you know more about Shropshire, when are you coming to explore?