The Official Tourism Website for Shropshire

In the tranquil county of Shropshire lies a remarkable connection to one of the world’s greatest sporting events: the Olympic Games. Many are unaware that the roots of this prestigious global event can be traced back to the small town of Much Wenlock, nestled amidst the rolling hills and picturesque landscape of Shropshire.

The Birthplace of the Modern Olympics

Much Wenlock may appear quaint and unassuming at first glance, but its contribution to the modern Olympic movement is profound. It was here, in the early 19th century, that Dr. William Penny Brookes pioneered the concept of promoting physical fitness and athleticism through organized sports events. Dr. Brookes envisioned a platform that would encourage people of all ages and backgrounds to participate in physical activities, fostering both physical health and moral wellbeing.

In 1850, Dr. Brookes founded the Wenlock Olympian Games. An annual event featuring a wide array of athletic competitions ranging from running and cycling to quoits and cricket. These games not only attracted local participants but also drew visitors from across the country and eventually gained international attention.

The Influence on the Modern Olympic Movement

Dr. Brookes’ vision did not go unnoticed. His efforts to promote sports and physical education caught the attention of Baron Pierre de Coubertin, a French educator and historian. Inspired by the spirit of the Wenlock Olympian Games, de Coubertin sought to revive the ancient Olympic Games of Greece and establish an international sporting event that would promote peace, unity, and sportsmanship among nations.

In 1890, de Coubertin attended the Much Wenlock Games and was greatly influenced by Dr. Brookes’ vision. This experience played a pivotal role in his quest to establish the International Olympic Committee (IOC) and revive the Olympic Games. In 1896, the first modern Olympic Games were held in Athens, Greece, marking the beginning of a tradition that continues to captivate the world to this day.

Why Visit Shropshire Today?

Beyond its historical significance as the birthplace of the modern Olympic movement, Shropshire offers visitors a wealth of attractions and experiences that make it a compelling destination.

  • Scenic Landscapes: Explore the stunning natural beauty of the Shropshire Hills Area of Outstanding Natural Beauty (AONB), dotted with charming villages and historic market towns.
  • Rich History and Culture: Immerse yourself in Shropshire’s rich history, from medieval castles and ancient ruins to picturesque gardens and stately homes.
  • Outdoor Adventures: Embark on outdoor adventures like hiking, cycling, and kayaking in the county’s diverse landscapes, including rivers, forests, and meadows.
  • Quaint Towns and Villages: Discover the charm of Shropshire’s towns and villages, each offering unique shops, cafes, and cultural experiences.
  • Culinary Delights: Indulge in local cuisine and traditional fare at cosy pubs, restaurants, and farm shops throughout the region.

Plan Your Trip to Shropshire

Whether you’re a history enthusiast, nature lover, or simply seeking a peaceful retreat, Shropshire promises a memorable experience for every traveller. Explore its Olympic heritage in Much Wenlock, soak in the beauty of its landscapes, and immerse yourself in its vibrant culture and warm hospitality.

Plan your trip to Shropshire today and discover why this picturesque county continues to inspire visitors from around the world. Uncover its hidden gems, relive its Olympic legacy, and create lasting memories amidst a landscape steeped in history and natural beauty.

Come and experience Shropshire – where history, culture, and nature converge to offer an unforgettable journey.

Winter sunrise from the Wrekin ❤️ 

Brilliant 🎥 IG / @wander.where.aby.went
Embark on a journey through Ludlow's enchanting streets on a sunny Saturday market day! 🌞✨ 

Witness the lively atmosphere as local traders bring colors and flavors to the scene. Explore quaint independent shops, bask in the aromatic charm of cafes, and savor culinary delights at local restaurants. 

Ludlow's picturesque streets are a canvas of culture waiting to be explored! 🛍️🍽️ 

Brilliant 🎥 IG @letsgoludlow
"🏰✨ Dive into the heart of Shrewsbury's Castle Quarter – the epicenter of history and grandeur! 🏰 Home to four of the town's largest historic treasures – Shrewsbury Castle, Library, Prison, and Train Station. 

Did you know Shrewsbury Castle's foundations were laid in 1083 by the 1st Earl of Shrewsbury, Roger de Montgomery? 
Montgomery, a cousin of William the Conqueror, earned this castle and more as a thank-you for his aid during the Norman conquest.

From royal stronghold to a 16th-century transformation, Shrewsbury Castle has quite the story. Now, it stands majestically, housing the Shropshire Regimental Museum. 👑🏰 Ready to step into the pages of history?

#visitshropshire #shrewsburycastle #historic #shrewsbury #thingstodo #shropshire
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