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Shrewsbury, Shropshire, March 21, 2024 – Have you spied the Easter Bunny popping up in businesses around Shrewsbury’s town centre?


Just in time for the spring holidays, Shrewsbury BID is thrilled to announce the launch of an exciting Easter Trail taking place around the town for the duration of the holiday.


Commissioned by Shrewsbury BID, amazing local artist Saffron Russell has visited 15 businesses in the town centre to produce a unique trail of window illustrations, depicting the bunny himself as he hops around the town, spreading Easter cheer (and some chocolate!) on his way.


From March 23rd to April 7th, kids both big and small are invited to visit our digital map for a list of the bunny’s last known locations and follow his trail around the town. The map can be found by visiting the link on any of the trail postcards or wayfinders to be found around the town centre.


As participants journey around Shrewsbury, they’ll see the bunny involved in a range of fun antics in the windows of brilliant businesses. When you’ve spotted him, pop inside to collect your chocolate treat — but be quick about it, the Easter Bunny only left enough behind for the first 50 lucky explorers to visit each location!


EJ Hopson-VandenBos, Shrewsbury BID, stated, “We’re thrilled to be able to launch this trail for the start of the spring holidays. Our goal is always to encourage visitors to Shrewsbury to explore as much of the town centre as possible, and we’re very grateful to have a local business community that is unfailingly enthusiastic about finding new and fun ways to do that!”


“It’s been fantastic to be able to work with Saffron Russell on this project,” she added. “One of the things that makes Shrewsbury so great is its thriving community of artists, and it’s lovely to be able to show that off to the world with this project.”


Saffron Russell said of taking part, “It is always such a joy to work on projects in Shrewsbury and I was very excited to be a part of this Easter Trail. I love drawing fun, characterful illustrations, so this trail was right up my street! I am really pleased the BID asked me to be a part of it and I hope everyone has a great time trying to spot the bunny at each amazing local business.”


Polly Williams of Snoop, Wyle Cop, said, “It’s so lovely to take part in Shrewsbury’s Easter Trail. From families eagerly exploring our streets, to people supporting the great businesses our town has to offer, it really ignites a sense of community spirit. This Easter trail isn’t just about finding eggs, it’s about discovering the treasures Shrewsbury has to offer, leaving a lasting impression on both locals and visitors alike.”

For the latest happenings in Shrewsbury town centre, follow Original Shrewsbury on Facebook, Instagram and X. We’ll soon be launching our Spring Holiday Competition across our social channels, so keep an eye out to bag yourself a prize!


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