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Alderford Lake, renowned for its unparalleled visitor experience, has been honoured with a silver prize for the title of Best Large Visitor Attraction at the esteemed West Midlands Tourism Awards.

The West Midlands Tourism Awards celebrate excellence in the region’s tourism industry, recognizing outstanding contributions from attractions, accommodations, and experiences that elevate the visitor experience.

Located in the heart of the Shropshire countryside, Alderford Lake focuses on offering a great day out for all of the family. Boasting an array of activities including swimming, kayaking, and paddleboarding, as well as the popular 135 person aquapark, the destination provides an unforgettable experience for visitors of all ages.

“We are absolutely thrilled to be named the second best large visitor attraction at the West Midlands Tourism Awards, just behind the incredible Warwick Castle,” said Zoe Watson, Sales and Marketing Manager at Alderford Lake. “This recognition is a testament to the passion and dedication of our team, who work tirelessly to create exceptional experiences for our guests. We are immensely grateful for this honour and remain committed to putting customers at the forefront of every decision we make.

Alderford Lake’s success at the West Midlands Tourism Awards further solidifies its position as a premier destination in the region and reinforces its commitment to excellence in tourism. As Alderford Lake celebrates this remarkable achievement, it remains steadfast in its mission to uphold the highest standards of hospitality and customer service, ensuring that visitors continue to create cherished memories for years to come.

About Alderford Lake:

Alderford Lake is the perfect destination for summer family fun- from our incredible 135 person aquapark, to paddleboard hire, to our twist on Escape Rooms this is a must visit destination. Throughout the year, Alderford Lake plays host to a variety of events and activities for all ages. From themed evenings in the restaurant to live music festivals and Christmas experiences, there’s always something exciting happening at our lake. For more information about Alderford Lake and its offerings, visit www.alderford.com

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